Times have definitely changed. During the 1990’s, all a dentist needed to do was put an open sign on the door and patients would appear. Schedules were full and life was good…right? I recently spoke with a dentist that was lost and confused. He could not understand why his practice was not growing, and why …READ MORE ❭❭

In the last five years, dental practices have been placing a greater focus on new patients and marketing. Dave Stone, DC Marketing Specialists, stated in the 1-800-dentist.com February 2005 Newsletter that the average dental practice loses between 15 to 20 percent of their base every year; 7 to 8 percent move out of your marketing …READ MORE ❭❭

The practice has a commitment to the team to: Provide constant support and guidance Assess/monitor the results of front desk efforts Not overtask the front desk; for overloading them would take their energies away from duties that help grow the practice Provide your team with the practice’s policy/procedures Provide annual training to increase skill sets …READ MORE ❭❭

The front desk is the aorta of the dental practice. It allows an office to begin to differentiate itself from other surrounding practices. It is where: A new patient inquiry call is utilized to identity the patient’s needs and help fit them with an appropriate appointment. It is where the administration team helps set up …READ MORE ❭❭

In knowing that you are fighting for the same pool of patients another office is aiming for, you need to start asking “what does your practice have to offer that allows potential patients to schedule with you over the others?” Could it be the services you offer? Most practices now offer a variety of services …READ MORE ❭❭