Patient care is at the core of a dental practice, but it’s your business acumen that allows you – a great dentist – to maintain and grow your practice. Without BALANCE between the two, both patient care and the business can suffer.
You can, however, effectively grow your practice and generate more revenue while maintaining exceptional patient care. In fact, becoming comfortable with the role of business owner can help you improve every aspect of patient care.
If you are frustrated with your dental hygiene department, look at your practice in a different light. The correlation between patient treatment and making money is much more complex than cause and effect.
Overhead costs and departmental management largely affect growth, profit margins, and customer service. Dental offices work with insurance companies, which make streamlined management even more vital to success.
The entire practice, including the dental hygiene department, needs the right mindset and support to drive growth. When you stop to look at why your department is underperforming, and address logistical inconsistencies, you can more effectively balance business and dental care to see real return on investment.
Every dentist owner needs to accept a role as both dental provider and business executive. Some simple analysis, strategy, and measurement over time are all you need to take your dental hygiene department from stagnation to a thriving revenue-generating and patient-supporting machine.
Some of you may feel that your hygiene department is doing well. What would it take to make it even better? What do you compare the department’s performance to? Where is the department now and where do you want it to go? How will you get it there?
Some of you may feel your hygiene department is underperforming. Where is it underperforming? How do you begin to fix it?
Some of you are in limbo. You have been told your hygiene department should be more productive, but you are not sure how.
Some of you may be financially stressed and have heard that the hygiene department, if maximized, could reduce the financial stress. But, how?
Growing your dental hygiene department can be very rewarding. But it’s tough work. For years, the dental industry has thought of the hygiene department as an area of loss. It is a common misconception that in order to increase the hygiene department, dental professionals have to increase daily patient appointments and execute more procedures during those appointments to maintain and drive profits.
However, that does not have to be the case. Yes, some dental hygiene departments are more lucrative than others, but this has much more to do with how you grow your department than it does with simple quantity. With the appropriate system in place, you can grow your business without sacrificing quality and office morale.
In this e-book, we present five steps you need to take in order to grow your dental hygiene department and the five traps you need to avoid in order to succeed.
Step 1: Appreciate the Importance of Hygiene’s Role
Step 2: Create an Office That Values Teamwork
Step 3: Make Time Your Most Valuable Asset
Step 4: Focus on the Rewards of a Continuing Care Model
Step 5: Track and Analyze Metrics